Star Wars graced us all in 1977 with the first of the Original series, Star Wars: A New Hope and for 35 years it continued to grow. From a single film, to a trilogy and later a Prequel series that was both loved and hated by the fans. Generally, though, there were parts that fans did and did not like about them, but Star Wars was still strong in its fandom. Also, during that time there were 258 novels released, known as the EU, or Expanded Universe. An extension of the previous Canon. There were some misses in the ideas within the EU however, there were more hits than misses. Like the Yuuzhan Vong in the New Jedi Order series, the Thrawn Trilogy, Dark Nest and many more.
In 2012 Disney bought the Rights to Star Wars for $4 billion dollars. As to be expected there were doubts whether or not Disney would respect the brand and continue the Star Wars legacy created by George Lucas and maintained by the fans. Bob Iger, head of Disney put Kathleen Kennedy is charge of the brand. To most people she was an unknown, and yet she was given the okay to lead the way for the brand. However, when a picture came out of Kathleen Kennedy and 3 girls wearing a t-shirt saying “the Force is female,” it became obvious that Kathleen Kennedy and Disney weren’t interested in creating a series Star Wars series that all the fans could get behind, but a political message. A political message that the majority of people do not agree with, and that is men are evil and women are good. In short it is trying to push a feminist agenda that continues to demonize men while raising women up. People are sick of politics in their escapism and people are voting with their wallets.
International Box Offices sales from the Force Awakens to Solo:
Star Wars: The Force Awakens. 2015
Made: $2.068 billion
Rogue One: A Star Wars story. 2016
Made: $1.056 billion
Star Wars: The Last Jedi. 2017
Made: $1.333 billion
Solo: A Star Wars story. 2018
Made: $393.2 million
After Rian Johnson’s The Last Jedi came out the internet exploded, YouTubers came out talking about the film in-depth as to the how’s and why’s it failed. The opposing side that liked the film claimed that the haters are a bunch of women-hating misogynist, completely disregarding that among the haters are women that have been fans just as long as the male fans.
After The Last Jedi a call for a boycott was launched on social media before Solo: A Star Wars story was released in cinemas. As stated above the film was not successful Internationally nor Domestically. It was a bomb and it was a message to the heads of Disney that the fans are sick of their politics and that they want a good film. Which for any movie lover is all they want, good story, good character with character development and plot that is coherent and follows the previously established Canon. None of which has been in new trilogy.
For a film to be counted as successful it needs to break even and make more money. For that to happen the film needs to make 3 times than it cost Internationally. The average Star Wars film cost 300 million dollars, so for it to break even it needs to make at least 800 million dollars.
Sources explaining how and why films break-even:
Another problem that Disney seem to have is calling the critics of the films sexist, claiming that it is because of a female-lead Star Wars film. When the Alien series came out no one had an issue Ripley, or Selene from the Underworld movies. There are many female-lead films and TV shows that are female-lead and no one complained, male or female. The problem is the politics in the Star Wars films. Treat half of the population like their stupid monsters among other things and that demographics isn’t going to watch the film. When you have line like “let the past die kill if you have to,” referring to the past trilogy and fans it is no wonder people are not interesting in the current franchise.
Episode 9: The Rise of Skywalker is due to release in December of 2019 and although there is no call for a boycott online, there is also no real interest in the film. Over the last 5 years everyone has gotten sick and tired of the way Disney has handled their beloved franchise and the way they have disrespected the fans that build the franchise to begin with. Without the older consumers there would be no franchise and without the old fans you have no new ones.